For individuals who comply with the corporate, the brand new gadget could not come as a shock, following a number of leaks concerning the product earlier than right now, with two coming within the last week alone, one yesterday claiming the gadget can be unveiled right now.

“Echo Present brings you the whole lot you like about Alexa, and now she will present you issues. Watch video flash briefings and YouTube, see music lyrics, safety cameras, photographs, climate forecasts, to-do and procuring lists, and extra. All hands-free—simply ask,” Amazon notes in its blurb on its product web page. You should use the gadget for video calls and it seems like it would additionally combine and improve abilities that you just already use on the prevailing Echo, for instance now you can see music lyrics for Amazon Music. It additionally has Dolby-powered audio system and eight microphones, and allows you to use current Alexa abilities that should not have a video part. You’ll be able to see extra on how the Echo Present works in Romain’s run-down here.

The gadget’s doubtlessly largest function — the calls and messaging — additionally herald’s Amazon’s transfer right into a key, new space of companies. Alexa Calling, because the function is called, will even work on different Echo units, and the Alexa app. Extra on this here.

The gadget weighs 41 ounces, almost 1.1 kilos. It’s not a cell phone alternative, that’s for positive!

A bit slideshow of the way it seems is right here, and we’re embedding a video too under.

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Amazon first hit the marketplace for voice-controlled house hubs with its Echo gadget, and it adopted that up final month with a brand new iteration known as the Echo Look that included a digicam however not display. That gadget remains to be solely accessible on a restricted foundation.

The Echo has resonated with shoppers and has been a runaway hit for Amazon. eMarketer estimates that the corporate will management 70 p.c of the voice-controlled speaker market this 12 months, amid competitors from the likes of Google and Samsung.

With every gadget, Amazon has targeted on totally different points of the way it can utilise its advances in synthetic intelligence to additional advance what you possibly can count on from its .

The Echo has discovered numerous success by the expansion of a bigger ecosystem of companies that combine with the gadget — the so-called “abilities”. These allow folks communicate to it in common “pure language” phrases to get solutions from an unlimited database of data, or to command it to do issues for you alongside the strains of what you might need up to now ordered or bought by an internet interface, or by way of an app. All this will get enhanced with every query, courtesy of the machine studying engine Amazon has constructed to underpin Alexa.

The Look takes that one step additional by bringing in laptop imaginative and prescient, together with a digicam to broaden the sorts of performance and responses offered by the Echo. After all, there are various ways in which a digicam could possibly be used — and not all of them innocuous — so maybe unsurprisingly Amazon has chosen to market the Search for a number of the lighter purposes.

On this case, the purpose with the Look is to personal it as a “hands-free camera and style assistant.” You retain the gadget in your bed room or dressing room, and use the digicam to take selfies. Alexa then “reads” these selfies and provides you concepts on what to put on — and sure what to purchase, given Amazon’s large ambitions within the fashion/apparel space.

The latest gadget, in the meantime, takes the whole lot one step additional. Now you can not solely ask the gadget questions or command it to do issues like order meals for supply, or dim your related lights, however you possibly can see issues now, too. The truth that so many individuals have lower off their mounted telephone line connections or by no means use them, opting as a substitute for cell telephones, offers the corporate a window of alternative to develop a brand new form of gadget to take that place. (Notice: for now, you possibly can’t but seize photographs on the Present. You want the Search for that.)

Past that, although, there are such a lot of extra issues that this could result in: for instance, it’s only a small leap between the small display of right now’s gadget, and a bigger console that may substitute the primary TV within the room. Contemplating Amazon’s different efforts in media, particularly with Prime Video and its Hearth Follow allow on-demand channels and Amazon companies, you possibly can see (actually and figuratively) the place this is perhaps going.

What’s additionally fascinating, for the Amazon nerds amongst you, is to see how Amazon items all of its merchandise and techniques collectively over months and years, pulling issues from right here and there and in every single place. As we uncovered, Amazon final 12 months quietly acquired a video conferencing startup called Biba. A few of that tech has made its manner into AWS’s enterprise services, however now can you possibly can see the way it might also be very a lot flowing into Amazon’s shopper performs, too.