Why it issues to you

In the event you think about selfies — and Whats up Kitty — to be promoting factors, Meitu’s M8 may not be a foul possibility.

Meitu, the agency behind the eponymous “beautifying” app that touches up your blemishes, is again at it once more. However this time round, the corporate is launching a brand new cellphone: The Meitu M8.

The M8, the successor to Meitu’s T8, boasts upgraded with Meitu’s signature — and polarizing — hexagonal form. It ships with a 5.2-inch Full HD (1,920 x 1,080 pixels) AMOLED display screen, and a quad-core MediaTek Helio X20 processor paired with a Mali-T880 graphics chip and 4GB of RAM. Rounding out the specs are 64GB of inner storage, a USB Sort-C connector, Bluetooth four.1 radio, and a three,000mAh battery.

The M8, as you would possibly count on from photo-centric Meitu, packs a succesful pair of cameras. A formidable 21MP shooter rounds out the again, however the Sony IMX362 12MP sensor on the entrance is the spotlight. It’s dual-sensor, which implies it permits extra gentle than most, and is supplied with a phase-detection autofocusing system that locks in on topics on the “millimeter stage.” Different high-tech accouterments embrace optical picture stabilization, which improves low-light efficiency, and Meitu’s proprietary “twin picture engine,” which accelerates post-processing.

Meitu calls the M8 probably the most “clever” smartphone it has ever made. That’s because of algorithms that detect and improve faces based mostly in your age, gender, and facial options, and a Snapchat-like characteristic that mechanically detects and enhances backgrounds. Meitu mentioned that the M8 can distinguish between individuals, objects, and surroundings.

That AI permits for an untold stage of customization, Meitu claims. You may alter selfies based mostly in your age, gender, and facial options like pores and skin tone and hair coloration. And the M8 can differentiate between portrait sizes, face shapes, and topic gentle publicity.

The M8 boasts a curved display screen, and is available in two collection choices and 4 coloration selections: the “Contemporary and Hip” collection (white and pink) and the “Stylish and Stylish” (purple and purple).

Particular limited-edition Whats up Kitty and Sailor Moon variations of the M8 will launch concurrently. The primary 20,000 patrons will get unique exterior designs, particular UIs, present packing containers, assortment certificates, and a bright-pink, gold-accented selfie stick.

If Whats up Kitty and Sailor Moon aren’t your type, the M8 will launch in limited-edition themes created by “high designers” like Salvatore DellAquila, Duncan Sham, and Tash Willcocks. Utilizing Meitu’s on-line design instruments, you’ll be capable to engrave symbols and textual content on the telephones, present packing containers, cellphone circumstances, display screen backgrounds, and letterheads.

The Meitu M8 goes on sale on Might 12 at midday for two,999 yuan ($435) in China. The remainder of the world, it seems, must wait.