The entire web was shaken when Verizon introduced its acquisition of Yahoo. Now the web universe is as soon as extra in frenzy, and this time, it is over the merged Yahoo and AOL divisions’ identify Oath. 
( Tim Armstrong | Twitter )

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AOL and Yahoo will probably be merged underneath the model identify Oath. So Yahoo and AOL at the moment are in the identical “boath,” get it?

The web is having a discipline day after AOL Chief Govt Tim Armstrong introduced the brand new identify for the merged AOL and Yahoo: Oath. Yahoo was lately bought by Verizon. The corporate has experienced recent setbacks, and the battle is actual within the naming division as it’s clear that outgoing CEO Marissa Mayer would don’t have anything to do with this new model.

Armstrong introduced the brand new identify by way of Twitter, and the corporate additionally mentioned that will probably be “launching probably the most disruptive model corporations in digital,” however plainly this digital disruption is going on sooner than anticipated.

Web sites Took An Oath Too

Many web sites had their share of poking enjoyable at this new identify. TechCrunch took the satirical approach and printed an article denoting the “professionals and cons” of the brand new identify, with the cons having an extended record.

TechCrunch wrote that at the least, Oath is an precise phrase. It additionally described the identify nearly as good as an alternative of “Tinder for cults.” Lastly, the corporate poked enjoyable at many company rebranding efforts that embody loopy gradients and “geometric sans serif” kind face.

Now for the cons half, TechCrunch turned extra brutal.

“Oath is one other identify for doing a swear. Historic oaths are literally very attention-grabbing. Do you know ‘gadzooks’ is brief for ‘by god’s hooks,’ indicating the nails used to crucify Christ? That is simply one among many colourful oaths.”

Engadget (an AOL subsidiary) shared an article for seven corporate rebrands worse than Oath. Primary is Tronc, the publishing firm that additionally will get lots of people scratching their heads. The article additionally poked enjoyable at Google’s mum or dad firm, Alphabet. Different names on the record are Logi (Logitech), The Shack (Radioshack), and Qwikster.

Ars Technica additionally joined the fray with an article poking enjoyable on the identify’s origin, saying it got here from what Verizon swore to do after Yahoo’s a number of knowledge breaches incident. One other idea advised Oath is what Yahoo workers have been “uttering” because the beleaguered firm was within the strategy of acquisition.

“Or maybe ‘Oath’ got here to thoughts when those self same workers heard about Yahoo CEO Marissa Mayer’s proposed severance bundle,” Sean Gallagher of Ars Technica wrote.

Twitter Exploded With Oaths

Listed below are some humorous posts from Twitterverse and their “disrupted” reactions to the “Oath identify.”

USA Right this moment sports activities author A.J. Perez likened it to a contest.






Bit.ly CEO Mark Josephson supplied a distinct studying.

The Verge editor Casey Newton poked enjoyable at Yahoo’s safety assaults.



Fusion Govt producer Dan Ilic was form of liberal along with his chosen phrases.

And the puns (and a few well timed web privateness considerations) simply carry on coming.

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